Pepsi's new advertisement featuring model Kendall Jenner was swiftly pulled out by the carbonated soft drink manufacturer less than 24 hours after it was unveiled on the Internet on Tuesday. The said ad, which shows Kendall as a protester, was viewed by a lot of people as tone-deaf and trivializing the Black Lives Matter movement. Aside from that, the company also issued an apology to Jenner. Read on to learn more about it.
Check out the three things to know about the controversial Pepsi advertisement:
1. The Pepsi-Kendall Jenner ad was compared to Black Lives Matter protester Ieshia Evans' viral photograph.
Evans, 35, is a nurse and mom who was arrested in July 2016 for protesting against police brutality in Baton Rouge, LA. A photograph of her wearing a dress while calmly taking a stand against armored officers became viral.
The Pepsi ad featuring Jenner had a similar scene wherein she also decided to participate in a protest and approached a line of police officers. However, in the commercial, instead of peacefully protesting and still being arrested, Jenner simply gave the officer a can of Pepsi, making him smile and the crowd cheers wildly.
Aside from the Black Lives Matter protest, the soft drink's new ad was also compared to other protests such as those against US President Donald Trump and even the nonviolent protests of Civil Rights Movement leader Martin Luther King Jr. Click here to see the video posted on The Guardian.
2. Pepsi issued an official statement to apologize for the ad and say sorry to Kendall.
The company said that it did not intend to make light of any serious issue. "Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize," the carbonated soft drink manufacturer said in a Twitter post.
Pepsi decided to remove the content and is also stopping any further rollout of the commercial. "We also apologize for putting Kendall Jenner in this position," he added.
3. Various reactions and memes flooded social media about the controversial Pepsi ad.
Even Bernice King, the daughter of Coretta Scott King and Martin Luther King, Jr, reacted to it. "If only Daddy would have known about the power of #Pepsi," she tweeted. Meanwhile, Twitter user KEEM (@KEEMSTAR) posted about wanting to go to a protest and giving a cop a Pepsi just to see what actually happens.
Here are other reactions from social media about the Pepsi-Kendall Jenner ad:
and just like that, the internet did exactly what pepsi wanted it to do. successful ass campaign in such short time.— Cartier (@cartierodriguez) April 6, 2017
Meanwhile, Kendall's last tweet about Pepsi was on March 30. It featured a photo of supermodel Cindy Crawford in a previous Pepsi ad.
What do you think controversial Pepsi advertisement featuring Kendall Jenner? Let us know your thoughts in the comments section below.