Local franchise holder Golden Arches Development Corp. (GADC) is planning to open 500 more stores in the country by the end of 2016, and another 400 in the coming years.

“That’s the battle cry every year -- to reach 500 -- but we knew we cannot just open a new store without a good site because we have to ensure that our growth is responsible,” Business World reported GADC Deputy Managing Director and Executive Vice-President Margot B. Torres as saying.

In March, it can be recalled that the GADC president and chief executive Kenneth Yang also said that they will look forward to expanding more at the provincial areas, especially in Visayas and Mindanao.

“As the BPO community grows, we’ll also grow with them,” The Standard reported Yang, as saying. “We’re also looking to be opening stores where they are located.”

Torres said that they’re conscious about growth.

“We want to be responsible especially for our existing franchisees, we don’t want competition among them, so we’re managing that growth,” Torres explained.

The first quarter of 2016 marked the 9.7-percent growth in revenues for GADC, rising from P4.78 billion a year ago to P5.24 billion. The net income surged 18.6 percent to P191 million.

“Our sales have been strong since the second half of last year, when we launched our Minions toy collectibles and tapped “AlDub” (onscreen couple Alden Richards and Maine “Yaya Dub” Mendoza) to promote our new chicken fillet,” Torres added.

The first quarter boost was also due to the opening of 29 new restaurants (11 company-owned, 15 franchised, 3 joint venture), aggressive advertising and promotional campaigns, expansion of business extensions, reimaging of 28 existing restaurants and the introduction of new products.

Torres added that potential growths can also come from the growth of community malls amid increasing consumer options.

The McDonald’s store in the Philippines was first started by George T. Yang, a Chinese-Filipino businessman in 1981 in Morayta, Manila.

Worldwide, there are more than 36,000 McDonald’s restaurants.

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