Limelight Networks, Inc. (Nasdaq: LLNW) announced on Wednesday that local budget airline company, Cebu Pacific (PSE: CEB), has availed its services called Limelight Content Delivery Network (CDN) to boost its web site response. Cebu Pacific Vice President for Corporate Affairs Atty. JR Mantaring said that this is part of the airline’s efforts to make online bookings easier and faster for its customers.
Here are three fast facts on Cebu Pacific boosting its online bookings through Limelight:
1. Limelight’s CDN could improve average web response time in East Asia by 44 percent and global delivery performance by 61 percent.
According to the company’s website, the CDN uses the Orchestrate Platform which added software and features for easy service management and optimizing the experience of digital customers. Its features include web caching, TCP optimization and delivery of zero-rated traffic into carriers, among many others.
2. Cebu Pacific’s Mantaring said that the partnership with Limelight can help the airline achieve its efforts to increase the quality of its web performance.
“Since the vast majority of our customers book their tickets online, any problem with accessibility of our booking site would affect the customer experience,” Mantaring said in a press statement. CEB reported that 60 to 80 percent of its passengers booking tickets online. “CEB aims to provide quality and innovative service, and worthwhile travel experiences to our passengers,” Mantaring added.
3. Meanwhile, Cebu Pacific also reported its record high increase of 1.72 million passengers in January for both Cebu Pacific Air and Cebgo.
“This was the strongest increase in more than five years. Results were positively affected by traffic associated with the Lunar New Year celebrations, which occurred in January this year,” The Philippine Daily Inquirer reported the International Air Transport Association, as saying.
Cebu Pacific also celebrated its first anniversary for flights from Manila to Guam, a US territory and also the airline’s first US destination. "We take pride in servicing the growing Filipino community in Guam, as flying this route has enabled more of our kababayans to come home to their families more often,” Mantaring said.
Cebu Pacific’s Guam flights have contributed to an increase of tourists coming to the Philippines. The Guam Visitors Bureau reported a 74.3 percent increase in tourists from the Philippines in 2016, compared to 2015.
The budget airline will also offer its CEB Biz program to invite the country’s business market. The program will let companies maximize their travel budget through waived rebooking and cancellation fees, fixed rates for lean and peak seasons, discounted fees and incentive schemes.
What do you think of Cebu Pacific boosting its online booking via Limelight? Let us know in the comments section below.