The Armed Forces of the Philippines (AFP) is holdings its third leg of the Social Media Summit on Friday from 8am to 5pm at the AFP Theater in Camp Aguinaldo, Quezon City. The summit aims to tackle various trends and issues in improving the military’s online presence.

The theme of the one-day conference is “Change. Move. Achieve: Moving forward through Social Media.” The Civil Relations Service, Armed Forces of the Philippines’ (CRSAFP) Media and Civil Affairs Group (MCAG) and Civil-Military Operations School (CMO School) spearheaded the event.

MCAG and CRSAFP said the event will explore ventures that allow information and communication management. It will also help social media managers enhance their skills and build bigger networks with the civilian counterparts of the AFP.

“We saw how Social Media technology has created an impact on the lives of many Filipinos even in the 2016 Philippine National Elections,” DWDD reported Ltc. Michael Aquino, MCAG Commander, CRSAFP, as saying.

“With its fast-paced advancements and developments, it is high time for all of us, not only the AFP, to move forward through Social Media and utilize its power to achieve our personal and organizational goals,” he explained.

Aquino added that the power of social media can be used to improve public service.

“It also helps out to clarify misinformation being spread around,” The Philippine Daily Inquirer reported Aquino as saying.

Guest speakers for the event include the following:

  • John Nery, Inquirer.net editor in chief

  • Jose Gabriel Laviña , who was the social media director during President Rodrigo Duterte’s campaign

  • Noel Jeffrey Gonzales, Bank of the Philippine Island (BPI) brand manager

  • Ramon Isberto, PLDT-Smart Communications public affairs head

  • Carlo Ople, the Filipino Digital Marketing Executive from Internet and Mobile Marketing Association of the Philippines.

The summit expects around 1,300 participants including the information officers from units of the AFP, Department of National Defense (DND), Philippine National Police (PNP), other government agencies, and non-government and civil society organizations.

What do you think of the AFP’s third Social Media Summit? Let us know in the comments section below.